LCA 17

 22-6-21

L/O: To develop an effective film marketing strategy 

I would release my disaster film in the later end of July. This is because the majority of younger people who I believe this film is more aimed at will be off of school as it is the summer. This means younger people will be able to go see the film throughout the whole of summer causing the film to gain traction through socialising as well as if it is enjoyed it will get talked about.

1) Warner Bros. Pictures advertised Tenet alongside Hobbs & Shaw, Indian showing of Joker, Star Wars: The Rise of Skywalker. This is because Tenet in trailers is displayed as mostly action which is what most of these films are.

2) The Indian audience for Tenet is difference to the western as the darker themes would appeal to them more.

3) August 2019 was when the first teaser was shown, then in December a full trailer was shown attached to the Star Wars film. A TV spot appeared that was promoted by Fortnite.

4) The TV spot was different as it was advertised in a game possibly due to the pandemic or to get younger people interested.


1-7-21

  • Pull a stunt around a event like Children in Need or a Football final, such as jumping out of a plane
  • Collaborate with a game such as COD giving items like weapon skins in a Bond Event
  • They could do a collaboration with a watch company like Rolex or Omega
  • Do a partnership with a clothing company to make James Bond style suits 
At end of trailer there is a link to a website which has encrypted dates, on the first date a COD zombies map is announced which is a collaboration with the film, it is not told the film is linked as it builds up suspense. On the second date a youtube ad is advertised with a video of a underground/unknown actor asking for help with the video quality being low and the background looking disrupted. The video is deleted completely after a day.  At the end of the video is part of a code which will be usable after the final date. There are 2 more videos both with different backgrounds, one being a ship. On a coastline somewhere in the UK a ship will appear to be washed up with people acting as zombies around, lasts for around a week. The ship has a name with numbers on, the numbers link into part of the code from the video. It is essentially an ARG

Near release date there is an interview with Dwayne the Rock Johnson who will talk about his expierence on working on the film. Possibly pay youtubers to interview actors



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