Movie Marketing

 20-4-21

L/O: To develop an effective film marketing strategy

Ways to advertise a film:

• Poster
• Trailer - TV, Spotify, youtube
• Sponsoring large online influences or companies
• Billboard - Bus or road
• Pop up ads on websites
• Publicity on interviews or photos
• Premier for film
• Social Media
• Tie in products
• Merchandise

Joker - 31st August 2019

The Joker used multiple posters to advertise with some including the large cinemas it would be screened at. They used a Teaser trailer introducing the main character and the idea of how the Joker lives in a society. The official trailer released in the same month and appeared in cinemas as well as the film appearing for premier around when the trailer released. 

Certain clips form the film and trailers were thrown around online on social media giving free publicity.

Film Posters

• Title
• actors and directors mentioned
• possible release date 
• credit block 
• possibly a quote from a review 
• Picture of a important character
• tagline
• institutions
• minor images
• ratings
• awards

• The disaster to be in the background of the poster
• Characters in front of disaster
• Dark colours with blue and black being used a lot as well as red/orange
• Actors names and possibly director on the poster
• Bold font
• Block capitals

22-4-21

The poster displays the sea crashing onto cliffs at a abnormally high sea level. This implies the point of the film, a disaster which destroys the world. A Monk watches on the disaster implying no one can do anything to stop it and have to watch on before being consumed by the disaster. The tagline "We were warned" and the title "2012" suggests to a person seeing the poster for the first time it is based of a historical prediction and if they were aware that it was the prediction the world would end in 2012 made by the Mayans, they would have  a good understanding of what the film was about.

This poster fits the genre conventions of having a dark colour palette with the main stand out colour being a dark blue used in the disaster with it going into a grey/black at the lower section of the poster. The poster also fits having the disaster as the main image with the land being flooded and a character watching on helplessly. 

The font used is a bold San-serif font with a different font used for the title and tagline. aThe title is the largest text on the screen with the tagline being second largest spreading over the top section. The font used is different for the actors and release date with the release month being in red and in a larger font to make it stand out more.

The poster displays actors at the bottom section of the poster in a white font over a black background to make sure it does not cover the disaster. 

29-4-21

 

4-5-21

I used dark colours such as red and black following that genre convention. I used san-serif font in block capitals for the title, tagline and actor names. 

The credit block and title are at the lower section following layout conventions with the title being the biggest font.

I am pleased with the way the background turned out but I think it does not show a disaster movie style to well.

I would like to learn how to layer images better