Branding

 8-12-20

L/O: To create and explore the concept of branding and to create an effective brand image

Brand name-Squared

Update and news about upcoming games and previous events from the games company Square Enix.

Only based on a single company meaning more specific news and easier to find what you want.

Target audience is fans of the company Square Enix looking for information.

USP-unique selling point

IGN is abbreviation Imagine Games Network
Red and black colour scheme in sans serif font with all caps. Does not show a unique selling point




The Logo uses red black and white in all caps sans serif font with it's unique selling point being that it is only games which are available on PC or that is what the logo implies

The logo also uses red with sans serif font in all lower case. Unique selling point is that it is only Nintendo games.
Uses orange red and black in a all caps sans serif font. USP is not clear.

Blue and and Black colour with a all lowercase sans serif font.








The Logos each have a word which is the name of the brand and that is the main feature. 3/5 use red in the logo as a main colour. Each use sans serif fonts and are either all caps or all lower case.
Is no slogan shown. 



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